An updated brand mark, tagline, imagery, and messaging.
A refreshed website with updated messaging, a focus on solutions instead of products, and improved navigability.
Manzella developed brand messaging that drives all marketing materials and effectively communicates CTE Global’s unique selling proposition.
Manzella helped CTE Global launch its new go-to-market strategy that was developed to highlight CTE Global’s repositioned brand promise of providing unparalleled customer service with on-site operational efficiencies, extended laboratory capabilities, and customer employee training programs while moving away from focusing solely on price and deliverability.
The new website increased traffic and improved customer experience, resulting in an increase of qualified leads for the sales team.
Manzella created high-impact trade show booths and sales collateral and utilized social media and trade magazine advertisements to drive traffic.
Consistent engagement on social media platforms among customers and prospects has become an effective medium for promoting CTE Global’s comprehensive operational solutions while driving enrollment in its customer-employee training programs.
Manzella helped to provide the tools CTE Global needed to reposition its brand while ensuring its sales force has the tools needed to exceed its revenue goals.