MMphasis
Top Google search trends in 2021 and what to look forward to in 2022
By Christine Hazelet / February 7, 2022
2021 has come and gone. Despite Covid disrupting the world as we know it, things seem to be slowly heading...
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Manzella Marketing is now a Google Partner
By Christine Hazelet / July 26, 2021
Our digital team has been hard at work taking the necessary steps to complete the requirements to achieve “Partner” status...
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Are you listening?
By Shandra Holt / June 29, 2021
Effective communication isn’t just about what you’re saying. Often, it’s more about how well you’re listening. In fact, listening is...
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Steve Ketterer named Associate Creative Director with Manzella Marketing
By Christine Hazelet / March 23, 2021
Congratulations to Steve Ketterer, our new Associate Creative Director We’re excited to announce that Manzella Marketing’s talented and creative Senior...
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Using an all-digital strategy to promote Pita Gourmet’s new location
By Kristin Rozewski / March 9, 2021
Pita Gourmet opens its fourth location amid a pandemic Finding success in their first three locations, Pita Gourmet knew it...
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From an Olympian to Oat Milk: What our team is saying about the Super Bowl LV ads
By Jenny Streams / February 12, 2021
From feel-good, to funny, to well…strange. I started working on this blog thinking it would point out the most-liked and...
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How to Level Up Your Business – Sustainability Style
By Cara Mia Manzella / January 25, 2021
The condition of our planet is changing—and not for the better. Pollution levels are rising, ecosystems are in jeopardy, and...
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Buffalo Bills aren’t the only team on fire this season
By Christine Hazelet / January 4, 2021
2020 was certainly a year to talk about. With most events being canceled due to COVID-19, one glimpse of normalcy...
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Irish Classical Theatre Company Goes Virtual
By Karlie Routledge / December 17, 2020
In August 2020, Manzella Marketing partnered with Irish Classical Theatre Company (ICTC) to bring their first ever digital streaming performance...
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Brands and TikTok’s overnight viral influencers
By Kristin Rozewski / December 2, 2020
A Tale of Two Brands Going Viral on TikTok Two brands went viral on TikTok recently, but it didn’t happen...
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Hindsight’s 2020: Manzella Marketing needs your help in AAF’s Big Tee-Off Contest
By Christine Hazelet / October 6, 2020
Proceeds benefit the AAF Buffalo Scholarship Foundation AAF Buffalo typically hosts The Big Tip-Off, an annual bartending event which raises...
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Navigating the world of virtual trade shows and other 2020 challenges
By Shandra Holt / September 30, 2020
According to the Center for Exhibition Industry Research (CEIR), there were approximately 9,400 B2B trade shows and exhibitions held in...
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Will millennials spend 27 years with one employer?
By Shandra Holt / August 10, 2020
Last month I celebrated (yes, celebrated!) my 27th year at Manzella Marketing. At the time I started, I was pregnant...
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Getting back to normal has not been an easy task
By Jim Manzella / July 16, 2020
Manzella Marketing has been serving our clients longer than one-third of our employees have been alive. It's been over 30 years...
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I’d Walk a Mile for a Camel!
By Greg Blarr / June 25, 2020
Trolling through an antique store a while back (yes, in person), I came across an old Collier’s magazine that was...
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Anxious? You’re Not Alone
By Cara Mia Manzella / June 11, 2020
In today’s business culture, there’s constant pressure to be competitive, hard-working, and successful. But are we just not going to...
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How a beautiful old city comes to life during the pandemic
By Steve Ketterer / May 14, 2020
There is a certain unapologetic beauty to a shutdown. I say “unapologetic” because a society builds its physical surroundings, not...
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When your home becomes your office
By Karlie Routledge / April 7, 2020
Strategies for staying productive While working from home, it’s easy to get distracted by family members, household duties, and pets....
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BINGING IS GOOD FOR YOUR (MENTAL) HEALTH
By Shandra Holt / March 23, 2020
Fight cabin fever with a good binge! If you had asked me last month what the term “social distancing” means,...
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Manzella Marketing’s AAF Buffalo Instagram Story Takeover
By Kristin Rozewski
/ March 12, 2020
Everyone’s a character at Manzella Marketing One of my favorite things about working at Manzella Marketing is the unique blend...
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Tom, Cool and Collected: Tom Sharer celebrates 20 years at Manzella Marketing
By Kristin Rozewski
/ February 4, 2020
Having had the pleasure of working with Tom Sharer for nearly 8 years, I can attest he’s one of the...
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Have you played team sports? It’s not too late to start!
By Jim Manzella
/ January 8, 2020
I started Manzella Marketing over 30 years ago, which should give you an idea of how long I’ve been around....
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How content management makes for a successful acting performance
By Greg Blarr
/ December 17, 2019
Authenticity is king. So how does acting = content management? I’m a trained stage actor who’s been in over 20...
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The Most Popular Toys of Holidays Past and Present
By Kristin Rozewski
/ December 2, 2019
Do you remember your favorite holiday present from childhood? The center of many playdates, mine was hands down the Fisher-Price...
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10 Reasons Why Direct Mail’s Not Dead Yet
By Shandra Holt
/ November 4, 2019
In the irreverent, cult classic movie Monty Python and the Holy Grail, there’s a scene in which a mortician pushes...
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Pumpkin Spice—Trick or Treat?
By Eric Tuberdyke
/ October 21, 2019
Smell that? The scent of fall incarnate, the fragrance that encapsulates clear blue sky against trees masquerading as fireworks. This,...
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Getting back on track when you can’t seem to focus
By Kristin Rozewski
/ October 7, 2019
Hacks from a mom and productive procrastinator “Either you run the day, or the day runs you.” That’s a quote...
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Social Media for Small Business 101
By Gabe Buck
/ September 23, 2019
Managing social media accounts for your small business can be hard, especially when you’ve never done it before. Small business...
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Manzella Mug Shot
By Caroline Moser
/ September 9, 2019
People’s coffee mugs can tell a lot about their personalities. Whether the main function is to hold large amounts of...
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Are you ready for some football?!
By Scott Fierle
/ August 26, 2019
How the NFL used fantasy football for marketing I love the game of football, and I’ve been following it since...
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How gritty are you?
By Jim Manzella
/ July 29, 2019
When I was growing up, I was constantly given words of advice from those around me. Though many of these...
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What impression does your website make?
By Kristin Rozewski
/ July 15, 2019
With Google right at your fingertips, you can access information in seconds. Need information about a particular business? Easy. Just...
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The Art of Giving Back
By Cara Mia Manzella
/ July 1, 2019
As a young businesswoman with hobbies galore, multi-tasking is in my nature. I find that listening to business podcasts are...
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How Taylor Swift Turned a PR Nightmare into the Ultimate Re-Brand
By Gabe Buck
/ June 17, 2019
They don’t call her the queen for nothing. Taylor Swift. The queen of country turned queen of pop turned… snake?...
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The Hobbies That Keep Us Sane
By Bryan Free
/ June 3, 2019
A career in the modern world of marketing is not for everyone. It takes grit, determination, thick skin, and...
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Confessions of a Bird Nerd
By Shandra Holt
/ May 20, 2019
About seven years ago, my husband and I moved into a house with a large, open backyard that’s surrounded...
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Sitting down with Sesha
By Gabe Buck
/ May 6, 2019
Manzella Marketing has a new, friendly face in the office, but she’s not a new employee. Sesha Yalamanchili is...
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Becoming a bringer
By Caroline Moser
/ April 22, 2019
Whether you’re trying to eat healthier, spend less on food, or are just sick of getting panicked around noon at...
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