Irish Classical Theatre Company Goes Virtual

In August 2020, Manzella Marketing partnered with Irish Classical Theatre Company (ICTC) to bring their first ever digital streaming performance to the screens of thousands of theatregoers around the world! Irish Classical Theatre Company is known for its intimate setting at the Andrews Theatre in the vibrant theatre district of Buffalo, NY. And with Manzella… Read more »

Brands and TikTok’s overnight viral influencers

A Tale of Two Brands Going Viral on TikTok Two brands went viral on TikTok recently, but it didn’t happen the way you might expect. It wasn’t the result of marketing meetings, campaign planning, rounds of changes and approvals. It happened because average people were propelled into the spotlight simply by making good content. One… Read more »

Navigating the world of virtual trade shows and other 2020 challenges

  According to the Center for Exhibition Industry Research (CEIR), there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. For many B2B companies, these events represent a critical component of their annual marketing plan and a good percentage of their budget. While in-person trade… Read more »

I’d Walk a Mile for a Camel!

Trolling through an antique store a while back (yes, in person), I came across an old Collier’s magazine that was published about a month before I was born. So I picked it up, just out of curiosity, to see what was going on in April of 1956—11 short years after the end of WWII. After… Read more »

Manzella Marketing’s AAF Buffalo Instagram Story Takeover

Everyone’s a character at Manzella Marketing One of my favorite things about working at Manzella Marketing is the unique blend of personalities. It’s as if everyone could play a character on a TV show. With that in mind, when we were given the opportunity to take over the AAF Buffalo Instagram story for 24 hours,… Read more »