by Kristin Rozewski | Dec 2, 2020 | Marketing
A Tale of Two Brands Going Viral on TikTok Two brands went viral on TikTok recently, but it didn’t happen the way you might expect. It wasn’t the result of marketing meetings, campaign planning, rounds of changes and approvals. It happened because average people were...
by Shandra Holt | Sep 30, 2020 | Marketing
According to the Center for Exhibition Industry Research (CEIR), there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. For many B2B companies, these events represent a critical...
by Greg Blarr | Jun 25, 2020 | Marketing
Trolling through an antique store a while back (yes, in person), I came across an old Collier’s magazine that was published about a month before I was born. So I picked it up, just out of curiosity, to see what was going on in April of 1956—11 short years after the...
by Kristin Rozewski | Mar 12, 2020 | Marketing, office tips, Video
Everyone’s a character at Manzella Marketing One of my favorite things about working at Manzella Marketing is the unique blend of personalities. It’s as if everyone could play a character on a TV show. With that in mind, when we were given the opportunity to take over...
by Kristin Rozewski | Feb 4, 2020 | Events, Marketing
Having had the pleasure of working with Tom Sharer for nearly 8 years, I can attest he’s one of the most easy-going people you’ll ever meet. He’s our production manager and an art director, so his days are never boring. He could be on a press check or meeting a...
by Greg Blarr | Dec 17, 2019 | hobbies, Marketing
Authenticity is king. So how does acting = content management? I’m a trained stage actor who’s been in over 20 productions. I’m also a writer who’s been putting pen to paper and keystroke to screen for over 30 years. Are the two related? You bet. Critical to the...
