Navigating the world of virtual trade shows and other 2020 challenges

  According to the Center for Exhibition Industry Research (CEIR), there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. For many B2B companies, these events represent a critical component of their annual marketing plan and a good percentage of their budget. While in-person trade… Read more »

I’d Walk a Mile for a Camel!

Trolling through an antique store a while back (yes, in person), I came across an old Collier’s magazine that was published about a month before I was born. So I picked it up, just out of curiosity, to see what was going on in April of 1956—11 short years after the end of WWII. After… Read more »

Manzella Marketing’s AAF Buffalo Instagram Story Takeover

Everyone’s a character at Manzella Marketing One of my favorite things about working at Manzella Marketing is the unique blend of personalities. It’s as if everyone could play a character on a TV show. With that in mind, when we were given the opportunity to take over the AAF Buffalo Instagram story for 24 hours,… Read more »

How content management makes for a successful acting performance

Authenticity is king. So how does acting = content management? I’m a trained stage actor who’s been in over 20 productions. I’m also a writer who’s been putting pen to paper and keystroke to screen for over 30 years. Are the two related? You bet. Critical to the success of both an actor or a… Read more »