Buffalo Bills aren’t the only team on fire this season

Who has more fun than Buffalo?

2020 was certainly a year to talk about. With most events being canceled due to COVID-19, one glimpse of normalcy is that the NFL continues to play on. The team that everyone is talking about is our very own Buffalo Bills. Ending the regular season with a 13-3 record, the team won the AFC East… Read more »


In August 2020, Manzella Marketing partnered with Irish Classical Theatre Company (ICTC) to bring their first ever digital streaming performance to the screens of thousands of theatregoers around the world! Irish Classical Theatre Company is known for its intimate setting at the Andrews Theatre in the vibrant theatre district of Buffalo, NY. And with Manzella… Read more »

Brands and TikTok’s overnight viral influencers

A Tale of Two Brands Going Viral on TikTok Two brands went viral on TikTok recently, but it didn’t happen the way you might expect. It wasn’t the result of marketing meetings, campaign planning, rounds of changes and approvals. It happened because average people were propelled into the spotlight simply by making good content. One… Read more »

Navigating the world of virtual trade shows and other 2020 challenges

  According to the Center for Exhibition Industry Research (CEIR), there were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019, contributing $101 billion to the nation’s GDP. For many B2B companies, these events represent a critical component of their annual marketing plan and a good percentage of their budget. While in-person trade… Read more »

I’d Walk a Mile for a Camel!

Trolling through an antique store a while back (yes, in person), I came across an old Collier’s magazine that was published about a month before I was born. So I picked it up, just out of curiosity, to see what was going on in April of 1956—11 short years after the end of WWII. After… Read more »