Have you played team sports? It’s not too late to start!

Young Hispanic baseball team and coach raising gloves for motivational high-five before game starts.

I started Manzella Marketing over 30 years ago, which should give you an idea of how long I’ve been around. But when I’m on a softball field, playing in about 50 games a year, I feel like I’m still a kid.  I did the math recently, and I think I’ve played in over 1,250 softball games… Read more »

How content management makes for a successful acting performance

Authenticity is king. So how does acting = content management? I’m a trained stage actor who’s been in over 20 productions. I’m also a writer who’s been putting pen to paper and keystroke to screen for over 30 years. Are the two related? You bet. Critical to the success of both an actor or a… Read more »

Are you ready for some football?!

How the NFL used fantasy football for marketing I love the game of football, and I’ve been following it since my Dad introduced me to the game and its statistics when I was nine. For over 15 years, I’ve played fantasy football and thoroughly enjoy the weeks of entertainment and fun it provides. I play… Read more »

How gritty are you?

When I was growing up, I was constantly given words of advice from those around me. Though many of these I shouldn’t repeat, there were a few messages that forever stuck with me.  In life and business, I was told to “stay hungry”. At home, where my father was a very well respected surgeon, I… Read more »

The Art of Giving Back

As a young businesswoman with hobbies galore, multi-tasking is in my nature. I find that listening to business podcasts are an entertaining way to broaden my knowledge and feed my entrepreneurial spirit, all while carrying out my daily routine. In a particular podcast episode I was listening to recently, I was prompted to imagine myself… Read more »