Are you ready for some football?!

How the NFL used fantasy football for marketing I love the game of football, and I’ve been following it since my Dad introduced me to the game and its statistics when I was nine. For over 15 years, I’ve played fantasy football and thoroughly enjoy the weeks of entertainment and fun it provides. I play… Read more »

How gritty are you?

When I was growing up, I was constantly given words of advice from those around me. Though many of these I shouldn’t repeat, there were a few messages that forever stuck with me.  In life and business, I was told to “stay hungry”. At home, where my father was a very well respected surgeon, I… Read more »

The Art of Giving Back

As a young businesswoman with hobbies galore, multi-tasking is in my nature. I find that listening to business podcasts are an entertaining way to broaden my knowledge and feed my entrepreneurial spirit, all while carrying out my daily routine. In a particular podcast episode I was listening to recently, I was prompted to imagine myself… Read more »

The Hobbies That Keep Us Sane

Illustration by Bryan Free - Manzella Marketing Buffalo, NY

  A career in the modern world of marketing is not for everyone. It takes grit, determination, thick skin, and the ability to react and adapt as strategies and technology rapidly change, sometimes in a matter of days or hours. Consistently on the top 10 most stressful jobs lists, marketing is rewarding but certainly not… Read more »

Confessions of a Bird Nerd

Springtime Chickadee - Manzella Marketing Buffalo, NY

  About seven years ago, my husband and I moved into a house with a large, open backyard that’s surrounded by woods and heavy brush. We love the feeling of being “away from it all” when, in reality, we’re pretty close to it all—if you consider “it all” to be the northern Buffalo suburbs. The… Read more »