How a beautiful old city comes to life during the pandemic

There is a certain unapologetic beauty to a shutdown. I say “unapologetic” because a society builds its physical surroundings, not as a tribute to a once great civilization, but as an ongoing celebration of what it’s truly capable of. To be human is to be creative and for this we should never be sorry. I… Read more »


Fight cabin fever with a good binge! If you had asked me last month what the term “social distancing” means, I probably would have said it means taking a break from Instagram and Facebook. But with Western New York schools now closed for a month, sporting events cancelled, and restaurants and entertainment venues shuttered indefinitely,… Read more »

Have you played team sports? It’s not too late to start!

Young Hispanic baseball team and coach raising gloves for motivational high-five before game starts.

I started Manzella Marketing over 30 years ago, which should give you an idea of how long I’ve been around. But when I’m on a softball field, playing in about 50 games a year, I feel like I’m still a kid.  I did the math recently, and I think I’ve played in over 1,250 softball games… Read more »

How content management makes for a successful acting performance

Authenticity is king. So how does acting = content management? I’m a trained stage actor who’s been in over 20 productions. I’m also a writer who’s been putting pen to paper and keystroke to screen for over 30 years. Are the two related? You bet. Critical to the success of both an actor or a… Read more »

Are you ready for some football?!

How the NFL used fantasy football for marketing I love the game of football, and I’ve been following it since my Dad introduced me to the game and its statistics when I was nine. For over 15 years, I’ve played fantasy football and thoroughly enjoy the weeks of entertainment and fun it provides. I play… Read more »