Will millennials spend 27 years with one employer?

Last month I celebrated (yes, celebrated!) my 27th year at Manzella Marketing. At the time I started, I was pregnant with my second child, who now has his MBA and has been working for nearly a year at his first “real job.” The work anniversary made me wonder if my two millennial sons and the… Read more »


Fight cabin fever with a good binge! If you had asked me last month what the term “social distancing” means, I probably would have said it means taking a break from Instagram and Facebook. But with Western New York schools now closed for a month, sporting events cancelled, and restaurants and entertainment venues shuttered indefinitely,… Read more »

10 Reasons Why Direct Mail’s Not Dead Yet

In the irreverent, cult classic movie Monty Python and the Holy Grail, there’s a scene in which a mortician pushes a cart filled with people who have died from the Black Plague. As he shouts, “Bring out your dead,” another man emerges from his home with an old man slung over his shoulder. When he… Read more »

Confessions of a Bird Nerd

Springtime Chickadee - Manzella Marketing Buffalo, NY

  About seven years ago, my husband and I moved into a house with a large, open backyard that’s surrounded by woods and heavy brush. We love the feeling of being “away from it all” when, in reality, we’re pretty close to it all—if you consider “it all” to be the northern Buffalo suburbs. The… Read more »