Our story

In 1987, Jim Manzella, Vice President of Direct Marketing at HSBC Bank, leveraged his experience on the client side to start MarketSource Direct—a marketing agency in Buffalo, New York that provided strategic expertise and creative marketing solutions. Through the years, we grew in numbers and experience, adding talented professionals with specialized expertise in a full range of marketing media.

In 2004, MarketSource Direct became Manzella Marketing to reflect the broad range of services and expertise the agency provides. Building the firm with the addition of many experienced marketing professionals, Manzella Marketing has remained true to our direct response roots and our commitment to creating effective marketing campaigns and improving the ROI for every client. Today, Manzella Marketing is proud to be consistently listed as one of the top 7 advertising agencies in Buffalo by Buffalo’s Business First.

Our Team


Jim Manzella

Jim began his marketing career in 1982 at HSBC where he rose to the ranks of VP, Direct Marketing. He then...
Read More

Shandra Holt

Shandra joined Manzella Marketing in 1993 and has worked in the marketing and advertising fields for nearly four decades as...
Read More

Scott Fierle

Scott, a Rochester Institute of Technology alumnus, joined Manzella Marketing in 2014 after working in digital marketing and branding with...
Read More

Robert Crean

Bob joined the company in 2007 as the Account Services after having spent over eight years as First Vice President...
Read More

Jenny Streams

Jenny joined Manzella Marketing in 2013 with over 10 years of marketing, advertising, production and printing experience. Managing projects from...
Read More

Steve Ketterer

Steve is a graduate of The State University College of New York at Buffalo where he obtained a bachelor’s degree...
Read More

Thomas Sharer

With over 3 decades in the design field, Tom has designed for everything from billboards, to banking conversion kits, to...
Read More

Eric Tuberdyke

Eric joined Manzella Marketing in early 2015 as Senior Interactive Designer & Developer, later advancing to Visual Communications Director. He...
Read More

Denise Miller

Denise joined Manzella as Office Manager in January 2017. She has worked in HR/accounting and office operations since 2003, serving...
Read More

Karlie Routledge

Karlie is a graduate of the University at Buffalo where she received her bachelor’s degree in business management with a...
Read More

Caroline Moser

Caroline is a graduate of Kent State University, and returned to her hometown of Buffalo after spending her college years...
Read More
Senior Copywriter & Content Strategist

Brooke McCarthy

Brooke is a graduate of St. Bonaventure University where she received her bachelor’s degree in journalism/mass communications and a master’s...
Read More

David Rechin

David, a graduate of Buffalo State University where he received his bachelor’s degree in history with a concentration in secondary...
Read More

Benjamin Brindise

Benjamin heads Manzella’s search engine marketing efforts. He is a graduate of Medaille College where he received his bachelor’s degree...
Read More

Let’s work together

Now that you know the story of our success, it’s time to write the next chapter together. Our experts are ready to talk you through any questions you may have, or help you develop a marketing plan to achieve your goals.