Established in 1987 as MarketSource Direct, we began as a direct response marketing agency. Leaving life on the “client side” with HSBC, company president Jim Manzella channeled his extensive direct marketing experience into building a business that provided strategic marketing expertise and cost-effective direct response programs.
While we’ve broadened our expertise to encompass a full range of integrated media and marketing services, we’ve remained true to those direct response roots and our focus on generating cost-effective results and increased revenue for every client—every time.
At Manzella Marketing, it’s our people that set us apart. While each is a specialist in his or her own right, we’ve learned how to meld those specialties together and take a team approach to every project. From designers and copywriters who bring our clients’ visions to life to production professionals who keep everything running smoothly (and on time!), each member of our 15-person team is indispensable.Meet Our Team
Our team of creative professionals understands how to balance creativity and functionality to craft compelling communications that motivate your target audience to respond. We understand the hot buttons that drive response, and the right media mix to efficiently and effectively reach your market. And with more than 200 years of combined marketing experience, we've tried and tested hundreds of offers and methods, so we know what works and how to keep it fresh.Our Capabilities